Calculate selling price from cost and markup percentage, or find markup and margin from selling price. Understand the difference between markup and margin.
Your cost to produce or purchase the item
Optional: markup % above cost (leave blank to calculate from selling price)
Optional: your selling price (leave blank to calculate from markup %)
Enter values above to see results
Selling Price = Cost × (1 + Markup%) | Margin% = Markup% ÷ (100 + Markup%) × 100Markup %(Selling Price − Cost) ÷ Cost × 100Margin %(Selling Price − Cost) ÷ Selling Price × 100ProfitSelling Price − CostMarkup is the percentage of profit relative to the cost price. Margin is the percentage of profit relative to the selling price. For the same item, the markup percentage is always higher than the margin percentage. Confusing these two can cause serious pricing errors in a business.
Pricing is one of the most important and misunderstood decisions in business. The confusion between markup and margin alone causes countless pricing errors. This markup calculator lets you work in any direction: enter cost and markup to get the selling price, or enter cost and selling price to discover your markup and margin. Clear, correct, and instant.
Enter your cost price, then either a markup percentage to calculate the selling price, or a selling price to calculate the markup and margin. The calculator shows the selling price, profit per unit, markup percentage, and gross margin percentage with a step-by-step breakdown of all calculations.
Setting a selling price from a target markup on cost.
A 66.7% markup gives roughly a $100 price and a 40% margin.
Markup is measured against cost; margin against the selling price. The same $40 profit is 66.7% of $60 but only 40% of $100.
This calculator is used daily by retailers, wholesalers, e-commerce sellers, manufacturers, and service businesses to set profitable prices, verify pricing strategies, quickly compare markup-to-margin conversions, and ensure pricing decisions are mathematically sound rather than based on intuition.
The most dangerous mistake is using markup when you mean margin, or vice versa. If you tell a vendor you want a 50% margin but they calculate 50% markup, your selling price will be too low and your actual margin will be only 33%. Always specify: 'markup on cost' or 'margin on sales price.' Also, ensure your markup covers ALL costs — direct costs, indirect overhead, and desired profit.
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